The name Lizard’s Thicket was one its founders, Bob and Anna Williams, heard while in Alabama 30 years ago and later decided fit their “country cooking” concept in Columbia, South Carolina. It just had its first price change in two years due to a 12 percent increase in the cost of cornmeal and other items on its menu of 10 meats and 20 vegetables daily. Today the Williams’ seven children operate the chain of 12 units with 600 employees, dishing up fried catfish, fried Bologna sandwiches and other dishes. No new units are planned this year.

LocationColumbia, S.C.
2006 Systemwide Sales$29,000,000
% Change in Sales16.0%
2006 U.S. Units12
% Change in Units0.0%
2006 Average Unit Volume$2,400,000
% Change in AUV9.8%
Future 50 Year2007