Rodney Anderson and his father founded Panchero’s in 1992 with two units in midwestern college towns. A few years later they hit on their signature offering: fresh, made-to-order tortillas. That took Panchero’s from the college belt to the suburbs, where its fast-casual, fresh Mexican concept—think quesadillas, burritos, fajitas and tacos, with no freezers, microwaves or fryers on the premises—is winning fans. These days, the chain is definitely in expansion mode, with plans to open new Panchero’s units in Florida, Connecticut, Texas, Virginia, Nebraska, Minnesota, Pennsylvania and North Dakota.

LocationCoralville, Iowa
2006 Systemwide Sales$29,000,000
% Change in Sales31.8%
2006 U.S. Units41
% Change in Units28.1%
2006 Average Unit Volume$800,000
% Change in AUV6.7%
Future 50 Year2007