“Más Pizza. Menos Dinero.” (“More Pizza. Less Money.”) is the tagline for Pizza Patrón, a chain that targets Spanish-speaking neighborhoods. The chain drew national media attention earlier this year for its “Pizza por Pesos” program, which founder Antonio Swad credits for a 35 percent increase in same-store sales in the first two months of the program. When franchising began in March 2003, Pizza Patrón went from four locations to 65, with 40 more currently under development. Swad had developed another concept, Wingstop, in 1998, but sold it in 2003.

LocationDallas, Texas
2006 Systemwide Sales ($000,000)$31,500,000
YOY Sales Change31.3%
2006 U.S. Units65
YOY Unit Change22.6%
2006 Average Unit Volume ($000)$535,000
Future 50 Year2007
*Technomic estimate