This full-service Texas-based Mexican family restaurant began as Mercado in 1987, evolved into Posados and this year is testing a new concept, Posaditos. The newest venture is designed for smaller markets with a population of 10,000 to 20,000, compared to the 50,000-plus markets that Posados targets. With a smaller (5,000 sq. ft.) footprint, it offers lower price points, according to chief operating officer Scott Norton. Posados operates in Texas and Louisiana, serving entrees priced from $7.99 to $17.99. Growth plans call for one to two new units a year.

LocationTyler, Texas
2006 Systemwide Sales$46,000,000
% Change in Sales19.5%
2006 U.S. Units15
% Change in Units15.4%
2006 Average Unit Volume$33,000,000
% Change in AUV2.3%
Future 50 Year2007