Wildfire offers a step back in time to the 1940s when dining out meant a special occasion, with a steak and chophouse concept featuring open-flame cooking and food spit-roasted over wood. Owned by Rich Melman’s Lettuce Entertain You Enterprises, the concept is overseen by LEYE senior VP and Wildfire president Howard Katz who began his industry career flipping burgers at a Morton Grove, Illinois, Ground Round. Moving out from its midwest base where it began in 1999, Wildfire opened in Atlanta this year and plans an eighth unit this fall in McLean, Virginia.

LocationChicago, Ill.
2006 Systemwide Sales ($000,000)$28,500,000
YOY Sales Change18.8%
2006 U.S. Units7
YOY Unit Change16.7%
2006 Average Unit Volume ($000)$4,200,000
Future 50 Year2007
*Technomic estimate