The Bice chain got its start in Milan in 1926, when Beatrice Ruggeri, known as Bice, opened a trattoria. Her sons, Remo (now deceased) and Roberto, developed a second location in Sardinia in 1978 and one in New York in 1987. Plans for 2008 include openings in Kansas City, San Diego, Florida and Arizona. Bice also operates in Tokyo, Paris, Sao Paulo and Amsterdam and and will open in Dubai and Qatar, all under joint ventures and licensing agreements. The company is currently run by Roberto and Raffaele Ruggeri.

LocationNew York, N.Y.
2007 Systemwide Sales$44,000,000
% Change in Sales22.2%
2007 U.S. Units12
% Change in Units33.3%
2007 Average Unit Volume$4,600,000
% Change in AUV2.2%
Future 50 Year2008