The Bice chain got its start in Milan in 1926, when Beatrice Ruggeri, known as Bice, opened a trattoria. Her sons, Remo (now deceased) and Roberto, developed a second location in Sardinia in 1978 and one in New York in 1987. Plans for 2008 include openings in Kansas City, San Diego, Florida and Arizona. Bice also operates in Tokyo, Paris, Sao Paulo and Amsterdam and and will open in Dubai and Qatar, all under joint ventures and licensing agreements. The company is currently run by Roberto and Raffaele Ruggeri.
| Location | New York, N.Y. |
|---|---|
| 2007 Systemwide Sales ($000) | $44,000,000 |
| YOY Sales Change | 22.2% |
| 2007 U.S. Units | 12 |
| YOY Unit Change | 33.3% |
| 2007 Average Unit Volume ($000) | $4,600,000 |
| Future 50 Year | 2008 |
*Technomic estimate
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