Nine units of this privately held chain are up and running plus sites at a number of southeastern Wisconsin festivals. Last year, three new units were opened, but no sites have been targeted for '08 to date. "We're being cautious, given this economy," says Director of Operations Steve Meyer. Business this year is "trending even with last year."

LocationNew Berlin, Wis.
2007 Systemwide Sales$25,000,000*
% Change in Sales13.6%
2007 U.S. Units12
% Change in Units20.0%
2007 Average Unit Volume$2,300,000*
% Change in AUV4.5%
Future 50 Year2008