With HuHot, Montana's Yap family, which cut its teeth as Godfather's Pizza franchisees, has set out to conquer an untapped fast-casual niche. Their inspiration? Genghis Khan, who viewed competitors with disdain and the world as ripe for conquest.

LocationMissoula, Mont.
2007 Systemwide Sales$37,700,000
% Change in Sales37.1%
2007 U.S. Units25
% Change in Units31.6%
2007 Average Unit Volume$1,700,000
% Change in AUV1.5%
Future 50 Year2008