When Juice It Up! came on the scene in 1995, smoothie joints were just beginning to jump in the southern California market. Conceived as a way for founder Larry Sidoti to ditch a suit-and-tie advertising career, the concept struck a chord and has since evolved from a low-key local favorite into a fast-track national franchise.
| Location | Irvine, Calif. |
|---|---|
| 2007 Systemwide Sales ($000) | $42,500,000 |
| YOY Sales Change | 51.8% |
| 2007 U.S. Units | 153 |
| YOY Unit Change | 18.6% |
| 2007 Average Unit Volume ($000) | $295,000 |
| Future 50 Year | 2008 |
*Technomic estimate
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