When Juice It Up! came on the scene in 1995, smoothie joints were just beginning to jump in the southern California market. Conceived as a way for founder Larry Sidoti to ditch a suit-and-tie advertising career, the concept struck a chord and has since evolved from a low-key local favorite into a fast-track national franchise.

LocationIrvine, Calif.
2007 Systemwide Sales$42,500,000
% Change in Sales51.8%
2007 U.S. Units153
% Change in Units18.6%
2007 Average Unit Volume$295,000
% Change in AUV-1.7%
Future 50 Year2008