"The House That Seafood Built" began as a mid-priced full-service concept 14 years ago with large, comfortable units, outdoor patios and nautical décor. King's has 17 restaurants currently (an update from the Technomic figure above) and no immediate plans for more this year, but is "always looking for expansion" possibilities in its current market of Southern California, Arizona and Nevada.

LocationCosta Mesa, Calif.
2007 Systemwide Sales$33,000,000*
% Change in Sales20.0%
2007 U.S. Units12
% Change in Units20.0%
2007 Average Unit Volume$3,000,000*
% Change in AUV3.4%
Future 50 Year2008