These rustic Belgian bakery-cafes, whose centerpiece is a large communal table, sell organic, Fair Trade coffee and an increasing number of products from self-sustaining, bio-diverse farms. The brand was founded in Brussels in 1990 by Alain Coumont, and the Belgian owners, PQ Licensing SA:. They opened the first stateside store in 1999.

LocationNew York, N.Y.
2007 Systemwide Sales ($000,000)$42,000,000
YOY Sales Change31.3%
2007 U.S. Units27
YOY Unit Change35.0%
2007 Average Unit Volume ($000)$1,800,000
Future 50 Year2008
*Technomic estimate