These rustic Belgian bakery-cafes, whose centerpiece is a large communal table, sell organic, Fair Trade coffee and an increasing number of products from self-sustaining, bio-diverse farms. The brand was founded in Brussels in 1990 by Alain Coumont, and the Belgian owners, PQ Licensing SA:. They opened the first stateside store in 1999.

LocationNew York, N.Y.
2007 Systemwide Sales$42,000,000
% Change in Sales31.3%
2007 U.S. Units27
% Change in Units35.0%
2007 Average Unit Volume$1,800,000
% Change in AUV3.4%
Future 50 Year2008