The unique "loose meat" ground beef sandwich has been Maid-Rite's claim to fame since 1926, when company lore has it that barber Fred Angell combined a special cut and grind of meat with select spices to create a sandwich that a customer said was "made right." With retro décor—black and white tile floors, red diner-style stools and plenty of polished chrome—and an emphasis on customer service, the chain makes the most of its heartland roots. CEO and part-owner Bradley L. Burt is targeting the central and southwestern United States for expansion this year.
Location | Des Moines, Iowa |
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2007 Systemwide Sales ($000) | $46,000,000* |
YOY Sales Change | 12.2% |
2007 U.S. Units | 85 |
YOY Unit Change | 16.4% |
2007 Average Unit Volume ($000) | $575,000 |
Future 50 Year | 2008 |
*Technomic estimate
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