Living in the suburbs shouldn't mean you're doomed to eat at mediocre restaurants for exorbitant prices. That was Steve Silverstein's gripe back in 1994, when the former CPA and retail executive founded Not Your Average Joe's. Now with 16 units—all in Massachusetts, plus one in Leesburg, Virginia—the casual dining chain offers a varied menu ranging from mustard-crusted chicken to vegetarian stir-fry and Tuscan shrimp scampi. Silverstein expects to open two units in Virginia this year.

LocationSouth Dartmouth, Maine
2007 Systemwide Sales ($000)$46,000,000
YOY Sales Change15.0%
2007 U.S. Units15
YOY Unit Change15.4%
2007 Average Unit Volume ($000)$3,300,000
Future 50 Year2008
*Technomic estimate

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