Rodney Anderson and his father founded Panchero's in 1992 with two units in Midwestern college towns. A few years later they hit on their signature offering: fresh, made-to-order tortillas. That took Panchero's from the college belt to the suburbs, where its fast-casual, fresh Mexican concept—think quesadillas, burritos, fajitas and tacos, with no freezers, microwaves or fryers on the premises—is winning fans. New units opened this year in Missouri, New Jersey, Virginia, Florida, Connecticut, Texas, Nebraska, Minnesota, Pennsylvania and North Dakota. Plans are in place to expand in Arizona, California and Georgia.

LocationCoralville, Iowa
2007 Systemwide Sales ($000,000)$38,500,000
YOY Sales Change32.8%
2007 U.S. Units50
YOY Unit Change22.0%
2007 Average Unit Volume ($000)$825,000
Future 50 Year2008
*Technomic estimate