Founded in Kingston, Ontario, in 1995, Pita Pit originally targeted college towns for its healthy QSR concept based on lean grilled meats, fresh vegetables and a light, Lebanese-style pita. Franchising began in Canada in 1997, and in the United States in 1999. Current Pita Pit USA CEO Jack Riggs and a team of investors bought the chain in 2005, and they've now branched out to small and mid-sized market areas. Pita Pit co-founder Nelson Lang continues to serve as president and COO.

LocationCoeur d'Alene, Idaho
2007 Systemwide Sales ($000)$40,000,000*
YOY Sales Change18.3%
2007 U.S. Units152
YOY Unit Change16.9%
2007 Average Unit Volume ($000)$285,000
Future 50 Year2008
*Technomic estimate

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