Founded in Kingston, Ontario, in 1995, Pita Pit originally targeted college towns for its healthy QSR concept based on lean grilled meats, fresh vegetables and a light, Lebanese-style pita. Franchising began in Canada in 1997, and in the United States in 1999. Current Pita Pit USA CEO Jack Riggs and a team of investors bought the chain in 2005, and they've now branched out to small and mid-sized market areas. Pita Pit co-founder Nelson Lang continues to serve as president and COO.

LocationCoeur d'Alene, Idaho
2007 Systemwide Sales$40,000,000*
% Change in Sales18.3%
2007 U.S. Units152
% Change in Units16.9%
2007 Average Unit Volume$285,000
% Change in AUV1.8%
Future 50 Year2008