Founder Kevin Blackwell created the Surf City concept back in 1981. The company designs, builds and franchises units targeted for siting at premier fitness clubs, upscale shopping centers and university campuses. The chain's menu is aimed at the health and fitness crowd.

LocationScottsdale, Ariz.
2007 Systemwide Sales$48,500,000
% Change in Sales8.9%
2007 U.S. Units179
% Change in Units10.5%
2007 Average Unit Volume$271,000
% Change in AUV-0.7%
Future 50 Year2008