This steakhouse chain, founded in 1995, locates its restaurants in smaller, secondary markets and suburban areas in the Midwest and Florida. Now up to 19 units (an update from the above Technomic figure), with ownership split roughly 50-50 between corporate and franchisees, Whiskey Creek distinguishes itself with its wood-fired cooking and its sourcing. More importantly, though, notes CFO Jim Nyberg, "We deal mostly with small family-owned farms. Our ability to trace the lineage of our beef from birth sets us apart and insures the safest beef in the market."
|2007 Systemwide Sales||$35,000,000*|
|% Change in Sales||20.7%|
|2007 U.S. Units||16|
|% Change in Units||23.1%|
|2007 Average Unit Volume||$2,500,000|
|% Change in AUV||3.1%|
|Future 50 Year||2008|