Tom Colicchio, chef and co-owner of New York City's noted Craft and Craftbar restaurants, opened 'wichcraft in the summer of 2003, bringing "fine dining and distinctive ingredient combinations" to a new place: between two slices of artisan bread. Everything is made with green- market produce and antibiotic- and hormone-free meats. Ten units are in New York, one in San Francisco and one in Las Vegas. Expect at least three more before the end of the year.
| Location | New York, N.Y. |
|---|---|
| 2007 Systemwide Sales ($000) | $32,500,000* |
| YOY Sales Change | 44.4% |
| 2007 U.S. Units | 12 |
| YOY Unit Change | 33.3% |
| 2007 Average Unit Volume ($000) | $3,100,000 |
| Future 50 Year | 2008 |
*Technomic estimate
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