Inspired by Seattle coffee houses when it debuted in Virginia in 1995, The Daily Grind has morphed into a bakery-café model, serving breakfast pastries and egg sandwiches and lunch to accompany an ever-expanding line of coffee drinks. Beverages continue to be the primary attraction, including espresso and drip coffees, chai tea lattes, Italian sodas, smoothies and steamed apple cider. A relaxed atmosphere is an integral part of the concept.
|2008 Systemwide Sales||$28,000,000*|
|% Change in Sales||13.4%|
|2008 U.S. Units||68|
|% Change in Units||19.3%|
|2008 Average Unit Volume||$445,000*|
|% Change in AUV||-1.1%|
|Future 50 Year||2009|