Mongolian Barbeque restaurants have been popular for years, but the 29-unit Ghengis Grill appears to have adapted the cuisine perfectly for a fast-casual concept. Using what the chain calls an “interactive style of exhibition cooking,” customers select an array of meats, oils, vegetables and sauces and then hand them over to a “Grill Master” who transforms the ingredients into a meal.
|2008 Systemwide Sales||$29,500,000*|
|% Change in Sales||47.5%|
|2008 U.S. Units||29|
|% Change in Units||45.0%|
|2008 Average Unit Volume||$1,200,000*|
|% Change in AUV||0.0%|
|Future 50 Year||2009|