Moxie Java serves all the coffee drinks you’d find at a typical coffee shop—plus, at many of its 63 units, a wide range of food, from quiches and wraps to a proprietary gelato-style ice cream. In 2006, the chain introduced its Moxie Java Bistro concept, which allows franchisees to give the Moxie Java shop a fast-casual twist with made-to-order breakfast, lunch and dinner items.

LocationBoise, Idaho
2008 Systemwide Sales$26,000,000*
% Change in Sales30.0%
2008 U.S. Units63
% Change in Units50.0%
2008 Average Unit Volume$500,000*
% Change in AUV0.0%
Future 50 Year2009