Moxie Java serves all the coffee drinks you’d find at a typical coffee shop—plus, at many of its 63 units, a wide range of food, from quiches and wraps to a proprietary gelato-style ice cream. In 2006, the chain introduced its Moxie Java Bistro concept, which allows franchisees to give the Moxie Java shop a fast-casual twist with made-to-order breakfast, lunch and dinner items.

LocationBoise, Idaho
2008 Systemwide Sales ($000)$26,000,000*
YOY Sales Change30.0%
2008 U.S. Units63
YOY Unit Change50.0%
2008 Average Unit Volume ($000)$500,000*
Future 50 Year2009
*Technomic estimate

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