Moxie Java serves all the coffee drinks you’d find at a typical coffee shop—plus, at many of its 63 units, a wide range of food, from quiches and wraps to a proprietary gelato-style ice cream. In 2006, the chain introduced its Moxie Java Bistro concept, which allows franchisees to give the Moxie Java shop a fast-casual twist with made-to-order breakfast, lunch and dinner items.
|2008 Systemwide Sales||$26,000,000*|
|% Change in Sales||30.0%|
|2008 U.S. Units||63|
|% Change in Units||50.0%|
|2008 Average Unit Volume||$500,000*|
|% Change in AUV||0.0%|
|Future 50 Year||2009|