Moxie Java serves all the coffee drinks you’d find at a typical coffee shop—plus, at many of its 63 units, a wide range of food, from quiches and wraps to a proprietary gelato-style ice cream. In 2006, the chain introduced its Moxie Java Bistro concept, which allows franchisees to give the Moxie Java shop a fast-casual twist with made-to-order breakfast, lunch and dinner items.
| Location | Boise, Idaho |
|---|---|
| 2008 Systemwide Sales ($000) | $26,000,000* |
| YOY Sales Change | 30.0% |
| 2008 U.S. Units | 63 |
| YOY Unit Change | 50.0% |
| 2008 Average Unit Volume ($000) | $500,000* |
| Future 50 Year | 2009 |
*Technomic estimate
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