Celebrating its 50th anniversary this month, Straw Hat has long held to its original family-friendly, community-focused, California pizza concept. It’s a strategy that’s served the company well, especially during the recession, says president Jonathan Fornaci, who was brought on in 2006 to kick start growth. He’s taking Straw Hat outside of its West Coast territory to expand nationally and internationally. Within two years, it should reach 150 units and will likely go public within two to three years.

LocationSan Ramon, Calif.
2008 Systemwide Sales ($000)$40,000,000
YOY Sales Change50.9%
2008 U.S. Units58
YOY Unit Change38.1%
2008 Average Unit Volume ($000)$680,000
Future 50 Year2009
*Technomic estimate

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