Palm trees and lilting music evoke the islands at Tommy Bahama’s Tropical Café, geared for the well-heeled resort crowd with its signature cocktails and seafood items. But in Newport Beach, California, the chain recently revamped its concept to fit a “more local market” with a lunch menu and lower price points. Tommy Bahama’s now has locations in five ocean-touching states plus Nevada.
| Location | San Francisco, Calif. |
|---|---|
| 2008 Systemwide Sales ($000) | $35,500,000* |
| YOY Sales Change | 14.1% |
| 2008 U.S. Units | 12 |
| YOY Unit Change | 20.0% |
| 2008 Average Unit Volume ($000) | $3,300,000* |
| Future 50 Year | 2009 |
*Technomic estimate
For more insights from Technomic as well as Technomic’s analysis, growth forecast and more: