Palm trees and lilting music evoke the islands at Tommy Bahama’s Tropical Café, geared for the well-heeled resort crowd with its signature cocktails and seafood items. But in Newport Beach, California, the chain recently revamped its concept to fit a “more local market” with a lunch menu and lower price points. Tommy Bahama’s now has locations in five ocean-touching states plus Nevada.

LocationSan Francisco, Calif.
2008 Systemwide Sales$35,500,000*
% Change in Sales14.1%
2008 U.S. Units12
% Change in Units20.0%
2008 Average Unit Volume$3,300,000*
% Change in AUV-0.8%
Future 50 Year2009