No salads. No soups. Just “superior” toasted ‘wiches served in more than 50 varieties (plus chips, beverages, fresh-baked cookies and hand-dipped shakes). When founder Jeff Sinelli set out to create a new kind of quick service sandwich shop, he kept the menu focused yet highly customizable. An interactive ordering system using pre-printed menus on paper sandwich bags ensures guests get custom-made sandwiches exactly how they like them. All sandwiches are sold for one set price.

LocationDallas, Texas
2008 Systemwide Sales$36,750,000
% Change in Sales59.8%
2008 U.S. Units67
% Change in Units42.6%
2008 Average Unit Volume$650,000
% Change in AUV-3.7%
Future 50 Year2009