While gourmet pizza with an array of unusual toppings is commonplace these days, it was a novelty in 1987 when Sid Fanarof opened the first ZPizza in Laguna Beach, California. The handcrafted pies, which boasted such health-conscious ingredients as chicken with salsa and artichokes and capers, caught on quickly. Today, the multi-unit chain, which prefers high-profile lifestyle centers and metropolitan retail centers, serves oversize salads and sandwiches as well as pizza. And pies can be made with alternatives like soy cheeses, gluten-free crusts and certified organic ingredients.

LocationNewport Beach, Calif.
2008 Systemwide Sales$49,000,000*
% Change in Sales36.1%
2008 U.S. Units87
% Change in Units26.1%
2008 Average Unit Volume$615,000*
% Change in AUV2.5%
Future 50 Year2009