While gourmet pizza with an array of unusual toppings is commonplace these days, it was a novelty in 1987 when Sid Fanarof opened the first ZPizza in Laguna Beach, California. The handcrafted pies, which boasted such health-conscious ingredients as chicken with salsa and artichokes and capers, caught on quickly. Today, the multi-unit chain, which prefers high-profile lifestyle centers and metropolitan retail centers, serves oversize salads and sandwiches as well as pizza. And pies can be made with alternatives like soy cheeses, gluten-free crusts and certified organic ingredients.

LocationNewport Beach, Calif.
2008 Systemwide Sales ($000)$49,000,000*
YOY Sales Change36.1%
2008 U.S. Units87
YOY Unit Change26.1%
2008 Average Unit Volume ($000)$615,000*
Future 50 Year2009

*Technomic estimate

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