Firebirds Wood Fired Grill is a full-service, upscale yet family-friendly eatery with a Rocky Mountain lodge theme. It features a variety of steaks and seafood prepared on a wood-fired grill, along with dishes that combine the bold flavors, spices and sauces typical of the Rocky Mountain region and Aspen, Colorado. Units—averaging 6,500 square feet with seating for approximately 200—are designed to be airy, warm, open spaces with rustic yet contemporary dining areas. Large stone fireplaces are the centerpieces of each unit’s bar area, and there is an open kitchen. Founded by owner Dennis Thompson in 2000, the first Firebirds location was launched in Charlotte, North Carolina, as Firebirds Rocky Mountain Grill.

LocationCharlotte, N.C.
2009 Systemwide Sales$49,500,000*
% Change in Sales13.8%
2009 U.S. Units17
% Change in Units13.3%
2009 Average Unit Volume$3,100,000*
% Change in AUV-3.9%
Future 50 Year2010