Happy’s Pizza debuted in Detroit, Michigan, in 1994. Additional locations followed throughout the state, eventually entering the Ohio and Illinois markets, expanding through franchising. The restaurant is a limited-service chain with a menu that goes beyond pizzas to include everything from barbecue ribs and fried chicken to seafood and burgers, wraps and sandwiches. The chain does particularly well with families with small children and with college-age young adults. Happy’s Pizza LLC is the privately held parent company.

LocationFarmington Hills, Mich.
2009 Systemwide Sales ($000,000)$25,000,000*
YOY Sales Change35.1%
2009 U.S. Units52
YOY Unit Change48.6%
2009 Average Unit Volume ($000)$575,000*
Future 50 Year2010
*Technomic estimate