The big draw at this QSR is a wide selection of tart and conventional frozen yogurts featuring live and active cultures. In addition to vanilla, fresh strawberry and other popular flavors, more exotic choices such as pomegranate, pistachio, mango and green tea are available—all of which can be customized with a variety of fruit, candy, nut and cereal toppings. The concept debuted in 2004 and has expanded through franchising. Units are inline or freestanding, with whimsical, bright interiors to create a cozy, fun atmosphere. 

LocationAnaheim, Calif.
2009 Systemwide Sales ($000)$42,000,000
YOY Sales Change157.7%
2009 U.S. Units61
YOY Unit Change117.9%
2009 Average Unit Volume ($000)$1,100,000
Future 50 Year2010
*Technomic estimate

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