El Fenix has been around since 1918, when Mexican immigrant Miguel Martinez pioneered the Tex-Mex craze by serving an American twist on traditional Mexican cuisine at his one-man shop in Dallas. El Fenix now has 19 locations throughout Texas that serve up favorite items such as fajitas and chalupas alongside American classics such as chicken-fried steak.
|2010 Systemwide Sales||$40,000,000*|
|% Change in Sales||14.3%|
|2010 U.S. Units||19|
|% Change in Units||18.8%|
|2010 Average Unit Volume||$2,300,000*|
|% Change in AUV||1.3%|
|Future 50 Year||2011|