Extreme Pizza is a limited-service concept that uses extreme sports as both a central design scheme and a menu focus. With fresh ingredients, exotic toppings and handmade dough, Extreme Pizza takes an innovative approach in creating freshly baked, handcrafted gourmet pizzas, in styles as diverse as Mexican, Mediterranean and Middle Eastern. Dough and vegetables are prepared daily, and Extreme offers wheat crust and gluten-free pies. The stores buzz with lively music, flat screen TVs with diverse programming and walls adorned with athletes performing twisted moves, attracting a primarily younger clientele. Units are designed to operate as both freestanding and inline models, ranging in size from 2,000 to 5,000 square feet with seating for 40 to 100 patrons. All restaurants offer in-store dining and take-out and delivery within a two- to three-mile radius. Todd Parent founded Extreme Pizza in San Francisco in 1994. 

LocationSan Francisco, Calif.
2010 Systemwide Sales$41,600,000*
% Change in Sales12.4%
2010 U.S. Units46
% Change in Units7.0%
2010 Average Unit Volume$935,000*
% Change in AUV1.1%
Future 50 Year2011