Fuzzy’s Taco Shop opened in 2003 in Fort Worth and quickly built a cult following among the college crowd before going mainstream. The Baja-inspired chain specializes in seafood, and—rare among Mexican chains—opens at 7 a.m. to offer breakfast specials like huevos rancheros and migas. The chain also sells stickers and apparel featuring its mascot, Fuzzy the Shark, as well as its own “butt-burning” hot sauce.

LocationFort Worth, Texas
2010 Systemwide Sales$35,000,000*
% Change in Sales16.7%
2010 U.S. Units31
% Change in Units24.0%
2010 Average Unit Volume$1,500,000*
% Change in AUV0.0%
Future 50 Year2011