Fuzzy’s Taco Shop opened in 2003 in Fort Worth and quickly built a cult following among the college crowd before going mainstream. The Baja-inspired chain specializes in seafood, and—rare among Mexican chains—opens at 7 a.m. to offer breakfast specials like huevos rancheros and migas. The chain also sells stickers and apparel featuring its mascot, Fuzzy the Shark, as well as its own “butt-burning” hot sauce.

LocationFort Worth, Texas
2010 Systemwide Sales ($000)$35,000,000*
YOY Sales Change16.7%
2010 U.S. Units31
YOY Unit Change24.0%
2010 Average Unit Volume ($000)$1,500,000*
Future 50 Year2011
*Technomic estimate

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