“Happy” Joe Whitty founded his first pizza and ice cream parlor in 1972. Since then, Happy Joe’s has grown to 71 locations throughout Iowa and the Midwest, expanding its menu offerings into sandwiches, pastas and other specialties. The restaurant caters especially towards families and children—Happy Joe’s is a popular spot for kids’ birthday parties. 

LocationBettendorf, Iowa
2010 Systemwide Sales ($000,000)$47,200,000*
YOY Sales Change15.1%
2010 U.S. Units71
YOY Unit Change20.3%
2010 Average Unit Volume ($000)$725,000
Future 50 Year2011
*Technomic estimate