The Rock Wood Fired Pizza and Spirits launched its first pizza joint in Tacoma, Washington 15 years ago and has since opened 10 more restaurants in the U.S. and Canada. The chain appeals to families and the college crowd alike, with menu attractions including wood-fired gourmet pizza and “rocktails”—specialty cocktails served in buckets.
|2010 Systemwide Sales||$49,000,000*|
|% Change in Sales||19.8%|
|2010 U.S. Units||11|
|% Change in Units||10.0%|
|2010 Average Unit Volume||$2,500,000*|
|% Change in AUV||-2.0%|
|Future 50 Year||2011|