Hailing from a small village in Mexico, Jose Camarena came to Texas in 1981, a man on a mission: to sell low-priced, fast and authentic Mexican food from a taco truck on the streets of Houston. He launched his first restaurant with just $5,500 in savings, plus the proceeds from selling his pickup truck. Thirty years later, Taquerias Arandas satisfies customers craving “real deal” Mexican—tacos, burritos, enchiladas and “to-die-for tortillas”—at 38 franchised locations across Texas.
| Location | Houston, Texas |
|---|---|
| 2010 Systemwide Sales ($000) | $32,500,000* |
| YOY Sales Change | 3.5% |
| 2010 U.S. Units | 38 |
| YOY Unit Change | 40.7% |
| 2010 Average Unit Volume ($000) | $1,000,000* |
| Future 50 Year | 2011 |
*Technomic estimate
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