Hailing from a small village in Mexico, Jose Camarena came to Texas in 1981, a man on a mission: to sell low-priced, fast and authentic Mexican food from a taco truck on the streets of Houston. He launched his first restaurant with just $5,500 in savings, plus the proceeds from selling his pickup truck. Thirty years later, Taquerias Arandas satisfies customers craving “real deal” Mexican—tacos, burritos, enchiladas and “to-die-for tortillas”—at 38 franchised locations across Texas.

LocationHouston, Texas
2010 Systemwide Sales$32,500,000*
% Change in Sales3.5%
2010 U.S. Units38
% Change in Units40.7%
2010 Average Unit Volume$1,000,000*
% Change in AUV0.5%
Future 50 Year2011