Hailing from a small village in Mexico, Jose Camarena came to Texas in 1981, a man on a mission: to sell low-priced, fast and authentic Mexican food from a taco truck on the streets of Houston. He launched his first restaurant with just $5,500 in savings, plus the proceeds from selling his pickup truck. Thirty years later, Taquerias Arandas satisfies customers craving “real deal” Mexican—tacos, burritos, enchiladas and “to-die-for tortillas”—at 38 franchised locations across Texas.

LocationHouston, Texas
2010 Systemwide Sales ($000,000)$32,500,000*
YOY Sales Change3.5%
2010 U.S. Units38
YOY Unit Change40.7%
2010 Average Unit Volume ($000)$1,000,000*
Future 50 Year2011
*Technomic estimate