Palm trees and lilting music evoke the islands at Tommy Bahama restaurants, geared for the well-heeled resort crowd with its signature cocktails and seafood items. The chain, part of the larger clothing retailer, shoots to be a lifestyle brand associated with “relaxation” and “enjoying life.” So, you can be wearing Tommy Bahama, while watching the Tommy Bahama yacht race on TV, while eating Tommy’s World Famous Coconut Shrimp at a Tommy Bahama’s restaurant.
|2010 Systemwide Sales||$40,600,000*|
|% Change in Sales||5.7%|
|2010 U.S. Units||13|
|% Change in Units||8.3%|
|2010 Average Unit Volume||$3,300,000*|
|% Change in AUV||1.6%|
|Future 50 Year||2011|