Jake’s Wayback Burgers is a fast-casual, “better burger” concept known for its made-to-order burgers and hand-dipped milk shakes. The inviting, friendly atmosphere attracts a range of diners, from families to young adults. Parent Jake’s Franchising LLC owns and operates the chain. Units are typically inline locations that average 1,200–1,800 square feet. Restaurants are modeled after old roadside burger joints with a warm red barnyard-style interior. The design is clean and classic; decor elements include stainless-steel accents and 1920s-inspired memorabilia. Originally known as Jake’s Hamburgers, the chain originated in 1991 with a unit in Newark, Delaware. The chain rebranded in 2010 with a new name and revamped decor. Around the same time, the chain kicked off an aggressive expansion plan, fueled mainly by franchising.

LocationCheshire, Conn.
2011 Systemwide Sales$32,000,000*
% Change in Sales45.5%
2011 U.S. Units44
2011 Average Unit Volume$950,000
% Change in AUV0.0%
Future 50 Year2012