Rod Silva launched what would become the Muscle Maker Grill concept in 1995 when he opened a smoothie store in Colonia, New Jersey. Silva eventually broadened the menu to include the concept’s current specialties— low-calorie and lowfat wraps, salads, pasta bowls and “guiltless” entrees—and rechristened the brand under the Muscle Maker Grill moniker. Silva and his team launched a franchising program in 2008. The fast casual-chain is privately held and is operated and franchised by Muscle Maker Grill Franchising LLC. Units typically range from 1,500–2,200 square feet, although some stores operate in spaces encompassing about 1,100 square feet. Most stores are in converted inline spaces that formerly housed other restaurants. A sizeable number of stores are found inside health clubs or fitness centers. Other outposts are situated in shopping malls or other high-traffic locales. Dine-in, takeaway, delivery and catering services are offered.
|2011 Systemwide Sales||$32,900,000|
|% Change in Sales||44.4%|
|2011 U.S. Units||45|
|2011 Average Unit Volume||$750,000|
|% Change in AUV||-3.3%|
|Future 50 Year||2012|