The Rock Wood Fired Pizza & Spirits is a contemporary casual-dining concept with a varied menu anchored by a collection of signature wood-fired pizzas. The chain is known for its eclectic, industrial, rock ’n’ roll-inspired setting and loud, high-energy atmosphere. A full-service bar contributes to its reputation as a popular happy-hour and late-night drinking and dining destination. Don Bellis and Jay Gigandet launched The Rock in 1995 in Tacoma, Washington. A franchising program was established in 2006. In 2009, Keep Rockin’ LLC signed a master development agreement to expand the chain into Canada. The first Colorado and Oregon locations opened in 2011.
|2011 Systemwide Sales||$29,400,000|
|% Change in Sales||14.2%|
|2011 U.S. Units||13|
|2011 Average Unit Volume||$2,450,000|
|% Change in AUV||0.0%|
|Future 50 Year||2012|