The Rock Wood Fired Pizza & Spirits is a contemporary casual-dining concept with a varied menu anchored by a collection of signature wood-fired pizzas. The chain is known for its eclectic, industrial, rock ’n’ roll-inspired setting and loud, high-energy atmosphere. A full-service bar contributes to its reputation as a popular happy-hour and late-night drinking and dining destination. Don Bellis and Jay Gigandet launched The Rock in 1995 in Tacoma, Washington. A franchising program was established in 2006. In 2009, Keep Rockin’ LLC signed a master development agreement to expand the chain into Canada. The first Colorado and Oregon locations opened in 2011.

LocationSumner, Wash.
2011 Systemwide Sales ($000)$29,400,000
YOY Sales Change14.2%
2011 U.S. Units13
2011 Average Unit Volume ($000)$2,450,000
Future 50 Year2012
*Technomic estimate

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