With family friendly casual dining at lunch and dinner and Frickin’ Game Rooms at each of its restaurants, Fricker’s has positioned itself as a suburban neighborhood sports-themed chain. Most locations, outfitted with flat-screen televisions, are freestanding or endcap; one is within a sports arena. The logo rooster wears a baseball cap, and nonfood sports-related merchandise for sale boosts the image. The chain has a varied-menu concept based on a range of chicken dishes such as boneless wings, chicken chunks, salad, sandwiches, pizzas, white chicken chili, burgers, ribs, and mild to Frickin’ Xscream hot sauces; funnel cake fries, monkey bread and s’mores are for dessert. The privately owned company started out in Dayton, Ohio, where brothers Ray and Robert (Bob) Frick opened the first Fricker’s location in 1985. Ray has remained as Fricker’s president.
|2012 Systemwide Sales ($000,000)||$44,000,000*|
|YOY Sales Change||15.8%|
|2012 U.S. Units||21|
|2012 Average Unit Volume ($000)||$2,200,000*|
|Future 50 Year||2013|