Hot Head Burritos is a fast-casual Mexican chain that sets itself apart by offering many menu choices. The chain allows customers to order smaller portion sizes, and its menu features toppings and sauces not commonly found on other menus. Hot Head Burritos is a privately held company. Raymond and Cynthia Wiley opened the first Hot Head Burritos in Dayton, Ohio, in 2007 and the company began franchising in 2010. Since that time the concept has expanded aggressively throughout Ohio and into Kentucky, Indiana, Pennsylvania and North Carolina. It now has 12 company-owned stores and 36 franchised locations.
| Location | Kettering, Ohio |
|---|---|
| 2012 Systemwide Sales ($000) | $34,000,000* |
| YOY Sales Change | 100.0% |
| 2012 U.S. Units | 42 |
| 2012 Average Unit Volume ($000) | $1,000,000* |
| Future 50 Year | 2013 |
*Technomic estimate
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