La Boulange is a chain of fast-casual bakery cafes specializing in traditional French baked items as well as sandwiches, salads, soups, burgers and desserts. Most units are inline venues with seating for 30 to 50 inside and some seats outside under an awning. Interiors are reminiscent of a French café. The chain’s mother bakery in San Francisco supplies baked goods to each location and also distributes to some restaurants. The concept also offers catering. Bay Bread Group, a privately held company, operates the chain, but last year Starbucks purchased La Boulange for $100 million from founder Pascal Rigo. Starbucks plans to expand the brand and integrate its products into Starbucks units.
|Location||San Francisco, Calif.|
|2012 Systemwide Sales||$26,500,000*|
|% Change in Sales||24.1%|
|2012 U.S. Units||20|
|2012 Average Unit Volume||$1,500,000*|
|% Change in AUV||0.0%|
|Future 50 Year||2013|