Better burger outfit Mooyah Burgers, Fries & Shakes is focused on serving “just burgers, just fries, just better.” The simplicity extends to the chain’s “clean, crisp and cool” atmosphere, which attracts a varied demographic. Restaurateurs Rich Hicks and Todd Istre launched Mooyah in Plano, Texas, in 2007. There are now 47 restaurants—three company-owned and 44 franchised, across the country.
|2012 Systemwide Sales||$37,500,000*|
|% Change in Sales||77.7%|
|2012 U.S. Units||47|
|2012 Average Unit Volume||$1,000,000*|
|% Change in AUV||2.9%|
|Future 50 Year||2013|