The Rock Wood Fired Pizza & Spirits is a contemporary casual-dining concept with a menu anchored by more than 20 wood-fired pizzas and including gluten-free items. Pizza makers perform for customers as they spin, toss and stretch the dough. The chain is known for its eclectic, rock ’n’ roll-inspired setting and loud, high-energy atmosphere, although it also bills itself as family-friendly. A full-service bar contributes to its reputation as a popular happy hour and late-night drinking and dining destination. Don Bellis and Jay Gigandet launched The Rock in 1995 in Tacoma, Washington, and Keep Rockin’ LLC, a private company, operates and franchises it. There are 18 restaurants in North America (five franchised) with three to five more locations opening.
| Location | Sumner, Wash. |
|---|---|
| 2012 Systemwide Sales ($000) | $35,500,000* |
| YOY Sales Change | 20.7% |
| 2012 U.S. Units | 16 |
| 2012 Average Unit Volume ($000) | $2,500,000* |
| Future 50 Year | 2013 |
*Technomic estimate
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