The Rock Wood Fired Pizza & Spirits is a contemporary casual-dining concept with a menu anchored by more than 20 wood-fired pizzas and including gluten-free items. Pizza makers perform for customers as they spin, toss and stretch the dough. The chain is known for its eclectic, rock ’n’ roll-inspired setting and loud, high-energy atmosphere, although it also bills itself as family-friendly. A full-service bar contributes to its reputation as a popular happy hour and late-night drinking and dining destination. Don Bellis and Jay Gigandet launched The Rock in 1995 in Tacoma, Washington, and Keep Rockin’ LLC, a private company, operates and franchises it. There are 18 restaurants in North America (five franchised) with three to five more locations opening.

LocationSumner, Wash.
2012 Systemwide Sales$35,500,000*
% Change in Sales20.7%
2012 U.S. Units16
2012 Average Unit Volume$2,500,000*
% Change in AUV1.0%
Future 50 Year2013