The Rock Wood Fired Pizza & Spirits is a contemporary casual-dining concept with a menu anchored by more than 20 wood-fired pizzas and including gluten-free items. Pizza makers perform for customers as they spin, toss and stretch the dough. The chain is known for its eclectic, rock ’n’ roll-inspired setting and loud, high-energy atmosphere, although it also bills itself as family-friendly. A full-service bar contributes to its reputation as a popular happy hour and late-night drinking and dining destination. Don Bellis and Jay Gigandet launched The Rock in 1995 in Tacoma, Washington, and Keep Rockin’ LLC, a private company, operates and franchises it. There are 18 restaurants in North America (five franchised) with three to five more locations opening.
|2012 Systemwide Sales||$35,500,000*|
|% Change in Sales||20.7%|
|2012 U.S. Units||16|
|2012 Average Unit Volume||$2,500,000*|
|% Change in AUV||1.0%|
|Future 50 Year||2013|