Zoup! Fresh Soup Company rotates through over 200 proprietary soups, a dozen daily, at its locations in the U.S. and Canada. This fast-casual concept has counter-service and online ordering for dine-in and takeout. Stores, typically at in-line locations, have contemporary décor and seating for about 50. Eric Ersher and David Elias, former owners of a spice company, opened the initial Zoup! in 1998. Franchising, which began four years later, has helped expand the chain beyond its Southfield, Michigan roots. Zoup Systems LLC operates the stores and handles franchising. Soups, served with a hunk of bread, include bisques, chowders, French onion, fire-roasted tomato, wild-mushroom barley, with lowfat, gluten-free and dairy-free selections. Sandwiches and salads complete the menu.

LocationSouthfield, Mich.
2012 Systemwide Sales$34,000,000*
% Change in Sales11.5%
2012 U.S. Units46
2012 Average Unit Volume$790,000*
% Change in AUV0.6%
Future 50 Year2013