The sole fro-yo concept on the list, 16 Handles is named for the number of self-serve flavors—from simple Blackberry to Blood Orange Tart—on offer at any time. To stand out in a still-saturated segment, it touts certified-kosher ingredients and earth-friendly cups and spoons. Each store also vows to plant 16 trees every day. Upping the cool factor, 16 Handles was reportedly one of the first brands to leverage Snapchat’s disappearing messages. By sending coupons that self-destruct in a few seconds, 16 Handles earned Mashable’s 2013 Rising Star award for digital marketing.
| Location | New York City, N.Y. |
|---|---|
| 2013 Systemwide Sales ($000) | $32,400,000* |
| YOY Sales Change | 37.9% |
| 2013 U.S. Units | 43 |
| YOY Unit Change | 38.7% |
| 2013 Average Unit Volume ($000) | $875,000* |
| Future 50 Year | 2014 |
| Franchising | Yes |
*Technomic estimate
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