When it launched in 1985, Becks Prime was well ahead of the better-burger boom. Today, onsite cooks still grind and form the burgers daily and grill them over mesquite coals. Hand-scooped milkshakes, hot dogs, salads and premium chicken sandwiches round out the menu. The chain is cautious about growth, expanding slowly and steadily through Texas. The three founders continue to be involved in day-to-day operations, and a couple of their kids have joined the company.
|2013 Systemwide Sales||$25,700,000*|
|% Change in Sales||19.5%|
|2013 U.S. Units||15|
|% Change in Units||15.4%|
|2013 Average Unit Volume||$1,800,000*|
|% Change in AUV||6.1%|
|Future 50 Year||2014|