In an effort to appeal to families, East Coast Wings differentiates itself from other wing concepts by de-emphasizing alcohol, devoting a majority of the menu and advertising materials to food, as well as telling potential franchisees that “bar service exists only to complement the food.” While most locations are full service, East Coast recently rolled out a limited-service prototype, offering takeout in a smaller footprint. For all stores, the wing chain released a mobile app this past March to ease the takeout process. Now guests can place their orders from their smartphones and bypass the line entirely.
|2013 Systemwide Sales||$32,600,000*|
|% Change in Sales||12.4%|
|2013 U.S. Units||27|
|% Change in Units||17.4%|
|2013 Average Unit Volume||$1,300,000*|
|% Change in AUV||0.4%|
|Future 50 Year||2014|