Last year, after diversifying into a bunch of concepts, Ruby Tuesday decided to back away from all but one of the ventures. Lime Fresh was just too much of a gem to sell. With an emphasis on local, natural ingredients, custom-prepared as the guest watches, the brand is going mano a mano with Chipotle on the food-with-a-difference front. Like Chipotle, Lime Fresh aims for younger, more socially and environmentally conscious customers, but holds its own with business professionals and families.

LocationMaryville, Texas
2013 Systemwide Sales ($000)$42,500,000*
YOY Sales Change47.2%
2013 U.S. Units27
YOY Unit Change22.7%
2013 Average Unit Volume ($000)$1,700,000
Future 50 Year2014
FranchisingYes
*Technomic estimate

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