A Florida startup hoping to hook mainstream America on a regional specialty, OBWB asserts that it’s the authentic alternative to segmentmates such as Einstein Bros. or Dunkin’ Donuts. The claim arises from the treatment system installed in every store to replicate the water used in what purists see as the one true bagel, the chewy variety found in New York City. Glass partitions let customers watch as the bagels are made with “Brooklynized” water.

LocationBoca Raton, Fla.
2013 Systemwide Sales ($000)$30,500,000*
YOY Sales Change38.6%
2013 U.S. Units19
YOY Unit Change35.7%
2013 Average Unit Volume ($000)$1,900,000*
Future 50 Year2014
FranchisingYes
*Technomic estimate

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