A Florida startup hoping to hook mainstream America on a regional specialty, OBWB asserts that it’s the authentic alternative to segmentmates such as Einstein Bros. or Dunkin’ Donuts. The claim arises from the treatment system installed in every store to replicate the water used in what purists see as the one true bagel, the chewy variety found in New York City. Glass partitions let customers watch as the bagels are made with “Brooklynized” water.
|Location||Boca Raton, Fla.|
|2013 Systemwide Sales ($000,000)||$30,500,000*|
|YOY Sales Change||38.6%|
|2013 U.S. Units||19|
|YOY Unit Change||35.7%|
|2013 Average Unit Volume ($000)||$1,900,000*|
|Future 50 Year||2014|