When Bill Post, former president of Levy Restaurants (operator of Chicago’s Spiaggia, Wolfgang Puck Grand Cafe at Disneyworld and numerous stadium foodservice operations) decided to strike out on his own, he saw a gap—and an opportunity—in Mediterranean. With a clear nod to the Chipotle model, customers at fast-casual Roti move down the line topping salads, wraps or rice plates with shawarma (simply labeled chicken, steak or salmon), hummus, couscous, eggplant, olives, feta cheese, tahini or five other sauces. Prominent signage uses simple, close-up photography to convey the message of naturally raised, organic fresh ingredients.
|2013 Systemwide Sales||$27,000,000*|
|% Change in Sales||29.8%|
|2013 U.S. Units||20|
|% Change in Units||33.3%|
|2013 Average Unit Volume||$1,500,000*|
|% Change in AUV||0.0%|
|Future 50 Year||2014|